RFSU (the Swedish Association for Sexuality Education) is a non-profit organisation working for an open positive view of sex and relationship issues. Their custom typeface was developed in collaboration with A+X, a design agency based in Stockholm.
RFSU wanted a modern and bold font that stood out so that the messages communicated by the organisation had the power to reach a large audience. From the striking and bold curves in the letters to its narrow form to accommodate more letters per row, the contrast of the design is particularly eye-catching while it retains a soft, friendly persona.
RFSU headline is a display font designed for use in headings on different materials, like posters, signs and digital channels. The typeface was designed with a clear purpose: getting attention. Along with their colour palette, the custom font gives a visual expression that is easy to recognise regardless of the channel.
- Design agency
- Type design
- Noel Pretorius, María Ramos & Cristoffer Öhrling